Metaphor in Culture: Universality and Variation by Zoltan Kovecses

Metaphor in Culture: Universality and Variation



Download Metaphor in Culture: Universality and Variation




Metaphor in Culture: Universality and Variation Zoltan Kovecses
Language: English
Page: 332
Format: pdf
ISBN: 0521844479, 9780511109898
Publisher:

Review

"Kövecses convincingly demonstrates in what ways a healthy theory of metaphor needs to take into account the role of (sub)culture." Charles Forceville, University of Amsterdam

Book Description

Cognitive linguists have done important work on universal aspects of metaphor, but they have paid much less attention to why metaphors vary both interculturally and intraculturally as extensively as they do. In this book, Zoltán Kövecses proposes a new theory of metaphor variation.

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